Archive for the ‘Titles’ Category
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Learning Everywhere: How Mobile Content Strategies Are Transforming Training
Once the decision to “go mobile” has been made in a learning organization, at first glance it may seem as though the hardest decision has been made. Soon after this path is chosen, though, reality sets in. There are…
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Persuading Scientists: Marketing to the World’s Most Skeptical Audience
This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing. Leveraging the consumer psychology of scientists to solve the most fundamental…
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Managing (Right) for the First Time
Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. David C. Baker worked closely with 600+ companies and interviewed…
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The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps–in the form of proclamations–that owners of creative businesses can take to distance themselves from their competition,…
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Financial Management of a Marketing Firm
David C. Baker
This manual, by David C. Baker, is the compilation of 16 years of analyzing 600+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years…
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A Website That Works: How Marketing Agencies Can Create Business Generating Sites
This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work.…
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Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing
Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better…
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Coming Soon
Titles coming soon from RockBench include:
Navigating with Trust: Transform Your Organization with Energy, Direction and Joint Effort
- Author: Robert E. McCarthy
How to Win Without Pitching
- Author: Blair Enns
- Format: Loose-leaf binder with included CD
- Dimensions:
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