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Managing (Right) for the First Time
Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. David C. Baker worked closely with 600+ companies and interviewed…
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The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps–in the form of proclamations–that owners of creative businesses can take to distance themselves from their competition,…
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Financial Management of a Marketing Firm
David C. Baker
This manual, by David C. Baker, is the compilation of 16 years of analyzing 600+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years…
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A Website That Works: How Marketing Agencies Can Create Business Generating Sites
This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work.…
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Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing
Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better…
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Coming Soon
Titles coming soon from RockBench include:
How to Win Without Pitching- Author: Blair Enns
- Format: Loose-leaf binder with included CD
- Dimensions: 9.0 x 12.0″
- List Price: $495.00
RFP–Rarely Functional Process: Why the RFP Selection Process Fails Buyers…